How do you get subscribers?
Getting subscribers to your mailing list is just a matter of having
something others want. You may have insight on a certain subject,
offering a great download to the subscribers, running a contest where
the only requirement is to subscribe, etc.
There are many ways to get subscribers but the main requirement is for
you to give potential subscribers something they want or need. There is
just one rule you should follow; Be Honest. Honesty will get you a more
targeted subscriber which in turn will benefit you.
Treat
your Emailing Marketing subscribers like Gold.
Why? Because if you treat them with honesty, don't talk down to them and
give them good information on a consistent basis, your members will
repay you by not only reading your newsletter but participating in the
"calls for action" within the newsletter.
A good newsletter can get a much higher return then a website and
that is why many companies are now heavily focusing on their Email
Marketing Campaigns.
This probably goes against everything you have learned about email
marketing but don't be afraid to "yada yada". That is not to say that
you can just talk about something that has no relevance to your
newsletter but if you have a good story don't hold it back. Subscribers
are just people and a good or funny story always can keep our attention.
Your subscribers will get a better understanding of you and look forward
to getting your newsletter to just see what you have to say. Happy,
attentive subscribers are loyal subscribers.
Send a test newsletter to yourself so you can see it just like your
subscribers will. Any successful Email Marketing Campaign needs to come
from a person and sent to a person, so test it to make sure it comes
across that way.
The Google Toolbar is more powerful than just helping you to Search the
Web and block pop-ups. It is a great tool to use to help your website
get spidered and thus listed on Google. Go and download the toolbar and
select the advanced setting option. Once the toolbar is installed go to
your website a few times a day for a week or so and before you know it
the Googlebot will be making visits to rank your website.Email
Marketing is a very inexpensive, highly rewarding form of Internet
Marketing. Having your own double opt-in mailing list is almost like
having the goose that lays the golden egg and whenever you need another
egg all you have to do is go out and get one. Maybe that analogy is a
little exaggerated, but the principals behind a successful email
marketing campaign are the same. A double opt-in email marketing
campaign is also rewarding because your subscribers wanted to receive
your newsletter and took the time to opt-in. A double opt-in list is not
only more targeted and successful than a single opt-in list; a double
opt-in list is much safer.
With a single opt-in list it is easy for anyone to submit any email
address, even if it is not theirs and they are doing it for a friend.
The persons email address they submitted may not want to be on your list
and they will not know that they subscribed until they start receiving
emails from you. These subscribers will probably not ever open your
newsletter and may report you for sending SPAM. We all know how bad SPAM
is getting, so don't contribute to the problem.
Double opt-in is an enhanced permission that tackles these issues.
With double opt-in, the submitted name is not immediately added to a
mailing list. Instead, an email is sent to the address, asking to
confirm that your name should indeed be added. If the recipient of the
confirmation email does nothing, the submitted address is deleted and
never added to the Email Marketing Campaign. The name is only added to a
list if the recipient responds to the confirmation email and thus double
opt-in. |
