Treat your Emailing Marketing subscribers like Gold.
Why? Because if you treat them with honesty, don't talk down to them and
give them good information on a consistent basis, your members will
repay you by not only reading your newsletter but participating in the
"calls for action" within the newsletter.
A good newsletter can get a much higher return then a website and that
is why many companies are now heavily focusing on their Email Marketing
Campaigns.
This probably goes against everything you have learned about email
marketing but don't be afraid to "yada yada". That is not to say that
you can just talk about something that has no relevance to your
newsletter but if you have a good story don't hold it back. Subscribers
are just people and a good or funny story always can keep our attention.
Your subscribers will get a better understanding of you and look forward
to getting your newsletter to just see what you have to say.
Happy,
attentive subscribers are loyal subscribers.
How do you get subscribers?
Getting subscribers to your mailing list is just a matter of having
something others want. You may have insight on a certain subject,
offering a great download to the subscribers, running a contest where
the only requirement is to subscribe, etc.
There are many ways to get subscribers but the main requirement is for
you to give potential subscribers something they want or need.
There is just one rule you should follow; Be Honest.
Honesty will get
you a more targeted subscriber which in turn will benefit you. |
