by www.EdgeMarketingTools.com
 

Secrets Revealed, Best Practices, Ideas for the DIY marketer. May 18, 2006
Part of a series of weekly articles published by www.EdgeMarketingTools.com.

Do It Yourself – DIY Marketing
A new generation of do-it-yourself tools are available today that remove the mystery from generating quality leads for your
business.

DIY Marketing Leads
No business or even a not-for-profit organization can flourish without the input of quality new leads and contacts. New
clients can come from referrals & natural word-of-mouth leads but to be proactive in today's eCommerce fast pace data
environment time is measured in quantum leaps that make dog years seem like snail-scale.

DIY Marketing Results
Any good marketing team must have a toolbox with a suite of tools that mines the Internet for hard-core results. Data mining today is what the Klondike was to the gold rush. Google alone does not sufficiently serve the requirements of today's data miners. What good are 565,000 search results when what you need are 300 new email addresses that are current, tested to work today, along with their associated url web page addresses so that your team can review & select the most relevant hot prospects for today's marketing campaign.

This article outlines for you a step-by-step procedure for getting a 2006 data miner's results as compared to the old style
online research from dog-years ago.

DIY Marketing Procedures
1. Carefully select a few (not too many) key words or phrases that will result in your main target of interest for your
current data mining effort or campaign.

2. Enter these into your web data miner of choice (a good web crawler, harvester or spider should get you good results ** see note).

3. Export the resulting list to CSV (comma delimited XL file) as well as to simple text for various uses you will discover.

4. Review your list of saved email addresses or whatever you are mining for. Clean up the list & begin working with your
newest contacts & leads.

5. Its a good idea to run the new list through a Verifier that checks the DNS of each email & pings the address to discover
if the address is currently valid. Many address expire & are still published on live web sites. The same verifier program
will let you eliminate duplicates, merge lists, & do various other cleanup functions.

6. You are ready to launch into your business development 2006-web-data-mining style.

** The author has been using data mining tools for years of every variety and stripe. Their easy to use tools are based on
these experiences & available always for FREE full trial downloads.

Permission is granted for republishing this article online within fair limits as long as the article is published in its
entirety including the signature & links. Please observe this good business practice for reciprocal benefits. You are welcome to contact info@EdgeMarketingTools.com for reciprocal marketing linkage.

Visit next week for the next article in this series where other mysterious aspects of Web Data Mining and Internet Marketing will be explored & demystified.
All rights reserved. Copyright, 2006 David Gold, www.EdgeMarketingTools.com

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