Use a Professional Signature
Use a Professional Signature This is an important tip to use on every
email that you send. Even your friends may not always remember your
website address or business phone number and will quickly look to an old
e-mail to look it up.
When preparing an email signature it’s important to include Your Name,
Company Name, and your Physical Address or Website Address. You may also
include your phone number. |
Creating Demand
with Email Newsletters
By Julia Hyde
Your Web site is live, and you have implemented a public relations
campaign and have purchased advertising in trade journals, magazines,
and newspapers. But your site's daily visitors are still in single
digits and your sales are ...
Now what?
It's time to try email marketing; more specifically, an email
newsletter. Email newsletters are cheap an easy to create and send, and
they are proven to increase sales.
Of course, there are many other reasons why email newsletters make good
business sense. Here's just a few of them:
Create a marketing campaign on a shoestring budget.
Measure the results and find out what works and what doesn't.
Build personal relationships with a large group of people.
Track customer behavior and collect user information.
Starting your email newsletter campaign
Before you start any type of marketing or advertising campaign, you need
a plan. You don't have to put together a 200-plus page document
outlining all your goals and objectives, but you do need to define some
basics before you begin. |
