HTML or plain text?
It's really a matter of what you think will most appeal to your readers.
The jury is still out on whether one sells better than the other, but if
in doubt offer two lists: one in plain text and one in HTML. Then let
your subscribers decide which one they want to receive.
Ready, set, go!
You've defined your objectives, secured your content, and designed your
newsletter. Now all you need to do is put it together and launch it to
your customers. For this you need a mailing list. Begin with your own
in-house list, made up of people who have specifically requested to
receive information from you. Put up a sign-up form on every page of
your site, advertise your newsletter in online ezine directories or in
other newsletters, and announce your newsletter in emails that you send.
However you choose to build your list, do not succumb to the temptation
of becoming a spammer. Never send your newsletter to anyone who hasn't
specifically requested to receive it. Remember, new anti-spam
regulations require every marketing email to include an opt-out
provision and a valid physical address. Violations can carry hefty
fines, so read up on the regulations and make sure you are following hem
to the letter.
Email newsletters are a boon to small businesses. They are a great way
to drive customers to your site, create demand for your product, gather
customer data, and help your company succeed.
Creating the Content
Now you need to think about content. Here are three ways to provide your
readers with fresh and relevant content.
1. Write it yourself. By far the cheapest approach is to write the
content yourself. If you enjoy writing and if you have lots of ideas for
content, then this may be the best option
2. Hire writers to create your content. If you are not comfortable
writing your own content, you can hire a professional writer. Many
freelance writers specialize in writing newsletter articles.
FreelanceWriting.com is one source for finding freelancers.
3. Use existing content. There are several online article directories,
such as Ideamarketers.com, GoArticles.com, Articlecity and EzineArticles.
Articles posted on these sites are generally free as long as you include
the writer's byline.
The
Design of your template
Just as a magazine has a certain look that appeals to its subscribers,
so must your email newsletter. Decide on a design and stick with it so
your subscribers know what to expect with each issue. Think about how
magazines and newspapers have regular columns in each issue. Divide your
newsletter into bite-sized pieces so the content is easier for readers
to digest.
Julia Hyde is an independent copywriter and consultant specializing in
advertising, search engine optimization, and search engine marketing
services. To learn more, visit her Web site at juliahyde.com or email
her at info@juliahyde.com. |
