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Treat your Emailing Marketing subscribers like Gold
Treat your Emailing Marketing subscribers like Gold.
Why? Because if you treat them with honesty, don't talk down to them and
give them good information on a consistent basis, your members will
repay you by not only reading your newsletter but participating in the
"calls for action" within the newsletter.
A good newsletter can get a much higher return then a website and that
is why many companies are now heavily focusing on their Email Marketing
Campaigns.
This probably goes against everything you have learned about email
marketing but don't be afraid to "yada yada". That is not to say that
you can just talk about something that has no relevance to your
newsletter but if you have a good story don't hold it back. Subscribers
are just people and a good or funny story always can keep our attention.
Your subscribers will get a better understanding of you and look forward
to getting your newsletter to just see what you have to say. Happy,
attentive subscribers are loyal subscribers
Should you use HTML email or plain text?
This question is asked all of the time and the answer is easy, "plain
text". Your newsletter should be sent in text and not HTML.
HTML email can look great and add some eye candy to your newsletter but
like in real life too much candy can be bad. Plus because spammers only
really use HTML emails, people are either filtering out all HTML email
or finding ways so their email software will read all email in plain
text, your newsletter may not get delivered.
If you want place a link on top of the text email to open an HTML
version of the newsletter.
Getting your email read.
In internet speak typing in ALL CAPITOL LETTERS is the same as yelling
and SPAM filters watch out for that, plus it annoys people. Avoid all
caps in your subject lines and email headings.
Limit you fingers to hitting the punctuation keys only once. Email
filers will definitely flag an email with more than one "!!!" or
"???". Be careful with your punctuation and try to remember what your
elementary school teacher taught you. You do not want to have to sit in
the corner or miss recess.
You need to test.
Before you send out a newsletter you need to test it to make certain
that everything is formatted correctly. Test your hyperlinks and make
sure you have included the http:// and do not use IP address numbers in
place of actual domain names.
If you have a lot of subscribers with AOL.com email addresses you need
to set up a special hyperlink for them.
In a plain text email a hyperlink such as http://www.anydomain.com would
be able to be clicked on and open a browser to the URL but because the
way AOL's email software handles email it would not. You would have to
add this line <a href="http://www.anydomian.com">http://www.anydomain.com</a>
to allow AOL subscribers to make the link clickable.
Send a test newsletter to yourself so you can see it just like your
subscribers will. Any successful Email Marketing Campaign needs to come
from a person and sent to a person, so test it to make sure it comes
across that way.
The Google Toolbar is more powerful than just helping you to Search the
Web and block pop-ups. It is a great tool to use to help your website
get spidered and thus listed on Google. Go and download the toolbar and
select the advanced setting option. Once the toolbar is installed go to
your website a few times a day for a week or so and before you know it
the Googlebot will be making visits to rank your website.
"The
Top Five Ways to Create Leads to your Website" by Matt Bacak
Do you have a great idea for a product or service that you can sell over
the Internet? Or have you already created your product and service and
want to improve sales? Marketing your products and services on the
Internet can be lucrative, if you utilize the proper marketing tools.
What are these amazing marketing tools that will lead you to a
successful financial future? Read on to find out.
First of all let's assume that you have created a website for your
product or service. You should spend ample time designing, building, and
fine tuning your website or websites. The website or bag of websites you
create for your product or service should help you to stand out from the
competition. Creating an effective website is a whole other issue in
itself so we will assume that your company website or websites are top
notch.
The amazing marketing tools you need to utilize deal with driving
traffic to your website. Creating leads to your website is paramount
because if you don't have any website visitors and sales conversions
then your Internet business will most likely fail. You need to market
your business to customers in an efficient manner which includes
building a quality client list. Choose quality over quantity. Quality
leads more often convert to sales then a gaggle of numerous ineffective
sales leads.
The top five ways to direct traffic to your website include: email joint
ventures, articles, traffic from search engines, advertising, and press
releases. Let's take a look at each marketing tool in more detail.
1) Email joint ventures: Email joint ventures are when you partner up
with another business. Working with a business that has a complementary
product or service to yours can greatly increase your client list.
Through the email joint venture you can combine your client lists which
adds credibility to both businesses. Clients are more likely to trust
you if they already trust the business that you have partnered with.
2) Articles: The purpose of articles is to not only inform potential
customers about your product or service, but to provide a direct link to
your website. Articles have proven to be very valuable at leading
customers to your website. The key is to create a short bio and direct
link to your website at the end of each article. This makes it simple
for a customer to head to your website.
You can submit your articles to ezines and newsletters. Checkout
ezinearticles.com to get you started. When you submit your articles this
way it allows readers to copy and paste your article wherever they wish.
The benefit is that you have created a viral marketing campaign as your
article and website link is spread throughout the Internet with no extra
effort on your part.
3) Traffic from Search Engines: Search engines include services such as
Google and Overture/Yahoo Search. You can either find free of paid
services that will create search engine traffic to your website. The
best method is to opt for paid search engine traffic. The investment is
worth it as pay-per-click services tend to convert to sales more often.
4) Advertising: Advertising can be employed in many situations. For
example, you can become a "sponsor" link at the top of different
websites. You can also advertise in ezines and newsletters.
5) Press Releases: These are not the old fashioned fax press releases.
Cutting edge press releases are sent via the Internet quickly and
efficiently. www.prweb.com <http://www.prweb.com> provides quality press
release distribution services.
Employ these five amazing Internet marketing tools to set your Internet
business wheels in motion. This is a full-bodied Internet marketing plan
that is sure to improve your sales conversion rate.
About the Author
Matt Bacak, Entrepreneur Magazine e-Biz radio show host became a "#1
Best Selling Author" in just a few short hours and the co-author of an
amazing new ebook that will teach you how to Retire From Your Job This
Year and Still Make More Money Than the Average Medical Doctor... You
Can Do It Once You Know the Proven Steps Outlined here! http://www.internetmillionairemind.com
